Employer Brand International is committed to recognising employer branding excellence across all industries and company sizes.

The 2012 EBI Employer Branding Excellence Awards - Italy encourage companies to showcase their employer branding projects and contribute to the development of employer branding excellence throughout Italy.

So don’t miss this opportunity to submit an entry for the 2012 Awards.
 

Submissions close 30 April 2012

EBI Employer Branding Excellence Award categories

1. Category 1:  Excellence in Employer Brand Strategy
2. Category 2:  Excellence in Career Website Strategy
3. Category 3:  Excellence in Recruitment Advertising

All applications for the awards should address the criteria listed below and must be sent (in pdf or ppt format) to this address: awards@employerbrandingsummit.it

A well-defined and implemented employer brand strategy can have a significant impact on talent attraction, engagement and retention.
This award is open to organisations that have successfully developed and implemented an employer brand strategy to attract and retain talent.
The judges are looking for work that impacts the whole employee lifecycle from recruitment through to on-boarding, engagement and retention.

To ensure we understand the thinking, strategy and implementation behind your employer brand strategy and how it contributes to a positive employee experience; please answer the following questions in your submission:

a) Project Background

1. Provide an overview of the strategy
2. Discuss the research undertaken to define your employer brand and employer value propositions
3. What were the project objectives? e.g. increase application volume, increase quality of hire, increased engagement, reduced recruitment costs, etc
4. Detail the tactics used to implement your strategy

b) Project results

1. How well did your employer brand strategy achieve its objectives?
2. What metrics did you use and what were the results of the project?
3. How has the strategy translated into offline and online marketing and communication materials?
4. What effect did the strategy have on your business?

c) Creativity and uniqueness of strategy

Bonus marks will be awarded for evidence of creative and uniqueness in your strategy.

Developments in internet technologies have been rapid and are assisting employers to attract the best minds in the marketplace for talent.  The use of the internet platform for activities central to the employment experience has shifted the paradigm of the traditional recruitment process.  The recruitment process is now being supported by social media integration, online RSS feeds, podcasting, blogs, rich media and e-recruitment technology platforms.

To ensure we understand the thinking, strategy and implementation behind your career website please answer the following questions in your submission:

a) Project Background

1. Provide an overview of the project
2. Discuss the research undertaken to develop your career website
3. What were the project objectives? e.g. increase application volume, increase quality of hire, increase website functionality, reduced recruitment costs, etc
4. Detail the tactics used for your project

b) Project results

1. How well did your career website project achieve its objectives?
2. What metrics did you use and what were the results of the project?
3. How did you engage your target audience and drive traffic to your career website?
4. What effect did the project have on your business?

c) Creativity and uniqueness of career website strategy & design.

Bonus marks will be awarded for evidence of creative and uniqueness in your career website.

Recruitment advertisements may be the first experience of a company for a candidate, and the impression they make goes a long way to determining interest in the vacancy being advertised. Best in class recruitment advertising captures the essence of the organisation’s employer value proposition(s) and is aligned with the company’s culture and values.

To ensure we understand the thinking, strategy and implementation behind your recruitment advertising campaign please answer the following questions in your submission:

a) Project Background

1. Provide an overview of the project
2. What were the project objectives? e.g. increase application volume, increase quality of hire, increased engagement, reduced recruitment costs, etc
3. Who was the target audience?
4. Detail the tactics used to communicate your employer brand positioning and employer value proposition in your campaign

b) Project results

1. How well did the recruitment advertising campaign achieve its objectives?
2. What metrics did you use and what were the results of the campaign?
3. Which media channels did you use for your campaign?
4. What effect did the campaign have on your business?

c) Creativity and uniqueness of recruitment advertisement.

Bonus marks will be awarded for evidence of creative and uniqueness in your campaign.