The International Employer Branding Summit, now in it’s 4th year in Italy is the leading Italian conference focused on the main employer branding issues and global best practice.
The Italian Summit has been developed through a global partnership between Employer Brand International (EBI) and Anthea Consulting in collaboration with our major partners, Ferrero and Bosch. The summit is managed by Eugenio Amendola (Summit Chairman and Director) and Brett Minchington (Summit Director).
The Summit is also part of the 2012 Employer Branding World Series conferences conducted by EBI around the world including Denmark, Russian, France, Australia, New Zealand, UK, Belgium, Spain, South Africa and Italy.
Whilst many thought the Global Financial Crisis would increase the supply of available talent, the reality is ATTRACTING and RETAINING talent is the number 1 issue facing companies of all sizes across all industries in Europe (and Globally!). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Research shows optimising employee and customer engagement is more effective for your revenue and profit than having high levels of only one form of engagement.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent, demands for higher levels of customer service and the increasing fragmentation of communications, organisations who effectively manage the convergence of HR, Marketing and Communications to connect employees to customers to profits will be best positioned to meet these challenges head on. In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and Local APPLICATION you will:
- Share in the latest developments, research and trends in Employer Branding & Reputation worldwide and the implications for leaders in Europe
- Learn a practical approach to develop your employer brand strategy from early concept to competitive advantage
- Discover the impact of a strong employer brand on customer sales, revenue and growth
- The impact of employer branding on employee & engagement & corporate performance
- Implementing a global employer branding strategy in Europe
- Discover why the current economic climate is the most critical period for organisations to get their employer brand strategy right
- Discover the critical role of leadership in employer branding
- Learn how to optimise your internal and external capabilities to build a leading employer brand
- Learn how to align people strategies, employee behaviours, and the leadership brand
- Learn how to leverage social media to communicate with your target audience
- Discover the key linkages between your corporate, consumer and employer brand and how to optimise the value of your brand portfolio to maximise shareholder value
- Learn how to define key ROI metrics for your employer brand strategy
- Learn how to define, segment, tailor and meet employee expectations across the total employee lifecycle
- Learn how to define and engage key stakeholders in your strategy
- Discover the lessons learnt from world leading employer brand practitioners and get a head start of your competition
- Discover who are the World's benchmark employer brands and what you can learn from them
- Learn from real life case studies of how leading companies have improved their financial performance by developing and implementing their Employer Brand strategy
